Whatsapp, which has nearly 1 Billion monthly active users, is now completely free app as the $1 annual subscription fee has been dropped. Even better, it won’t start showing ads to users, according to whatsapp’s official blog post.
Here’s what Whatsapp is saying, according to a company blog post:
” Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you wantto hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight.
We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam “.
A similar strategy with Messenger has already undertaken by Facebook, giving users the ability to chat with businesses. In India, many local businesses rely on Whatsapp to stay in touch with their customers using the service to place order or even for home deliveries.